BAI Global Innovation Awards

Congratulations to the 2017 Innovation in Marketing Award Winner

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Yapı Kredi
Self Service World

Self Service World (SSW) is a campaign management platform enabling world merchants to design and communicate their own campaigns using Yapı Kredi’s cardholder data. As a best practice of data monetization, SSW uses big data to create additional benefits for customers and generate revenue for the bank through discounts and other types of campaigns.

Yapi Kredi at BAI Global Innovation Awards DenizBank, Yapi Kredi and Emirates NBD