2018 BAI Global Innovation Award Finalists
Innovation in Marketing
The 2018 BAI Global Innovation Award winners will be announced during a live webinar on Aug. 28, 2018. Registration is free. Sign up today!
imaginCafé is the new proposition from imaginBank, created as a way to interact with the young audience targeted by the bank and attract them to the brand. The idea is concreted on a physical center placed in the center of Barcelona and modeled with a multicultural offer based on youngsters’ interests: music, art and design, technology, gaming and entrepreneurship. imaginCafé is also a content platform with its own social media (Facebook, Instagram, Twitter, YouTube) where each content is placed to reach and engage young people from all around the country.
Unboxing videos are one of the most popular content types on YouTube. DenizBank used specific device targeting features of YouTube ads in a brand-new way by employing 18 different phone models (seven Apple models, 11 Samsung models) in every unboxing video. People saw their own phone model coming out of an iPhone X box or a Samsung Galaxy Note 8 box as a surprise. The DenizBank host then informed people about the new loan created for people who want to buy smartphones, Credit X.
XME Conto UP! is the commission-free current account designed for kids under the age of 18, launched by Intesa Sanpaolo Bank as part of a wider initiative aimed at acquiring and growing the young customer base through new, dedicated products and services. It leverages the latest technologies relative to user experience and security to better serve digital natives’ needs and passions, and increase the bank’s market share in this segment. In addition to the current account XME Conto UP!, the Bank completes its offering for kids by providing them with a debit card (“XME Card”), a prepaid card (“Flash card”) and a physical tool designed to manage pocket money and small savings (“XME Salvadanaio”).
Isbank formed a self-learning marketing hub which creates relevant, contextual, consistent, and personalized interactions with customers across all channels by employing advanced analytics, machine learning and real-time data.
The hub analyzes a complex set of structured and unstructured customer data, derives crucial customer insights that drive coordinated real-time decisions, and intelligently provides the right offer to the right customer at the right time despite of the number of our customers, complexity of channels and the number of offers presented. It also integrates adaptive decisioning models and propensity-to-buy models which were developed in-house and learn from customer responses, becoming more intelligent about how to interact with customers effectively.