2019 BAI Global Innovation Award Finalist

BAI Global Innovation Awards 2019 finalist Turkiye Is Bankasi

Best Application of Advanced Technology in a Product or Service

Isbank – Turkey
Isbank’s AI-based Personal Assistant “Maxi

Maxi is an AI-powered personal assistant that provides 24-7, one-on-one financial assistance using best-in-class digital technology. Maxi lets customers communicate in their preferred language, perform advanced PFM queries with enriched graphs, and complete one-step money transfers. Users can ask questions related to their spending history to quickly find details about the date, merchant, and amount associated with a transaction, as well as ask for spending advice—all unique capabilities in the Turkish banking sector.