2019 BAI Global Innovation Award Finalist
In July 2018, CaixaBank launched a non-financial marketplace for travel-related products and services, in partnership with Booking.com. After running several polls to understand what else the bank could offer its customers, it learned that travel-related products appealed to their audience. That spurred the bank to analyze different ways of integrating a search box into its home banking service, which customers could use to find simple and useful information about various destinations. Since its debut, the service has been growing month by month.