2019 BAI Global Innovation Award Finalist
The Member Cards function is a loyalty card platform on K PLUS, the mobile banking application of KASIKORNBANK (KBank). A number of KBank’s business partners and corporate customers have their own loyalty programs, in which they allow their customers to hold plastic cards that earn and burn loyalty points. Meanwhile, many KBank retail customers face the problem of having to carry many plastic cards around with them. With K PLUS, users can add their loyalty cards onto the application and substitute physical cards for digital ones, slimming down their wallets. Payment transactions with loyalty card partners via K PLUS can also earn users loyalty points.