2019 BAI Global Innovation Award Finalist
Founded in 2013, International Customer Experience (CX) Day is an annual celebration of customer experience that takes place on the first Tuesday in October. Companies harness the excitement generated on CX Day to jump-start ongoing culture change initiatives. Emirates NBD has seized this opportunity and expanded its CX Day celebration to an entire month, striving to raise awareness among staff, boost morale, and reward stakeholders. The focus on reminding the bank’s customers of its commitment to them and thanking all front office as well as back office support teams for playing a key role in delivering top class experience to its customers. Emirates NBD has also partnered with a radio network to reward their highest-rated customer service agents and recognize highly satisfied customers.