2019 BAI Global Innovation Award Finalist

BAI Global Innovation Awards 2019 finalist Bank of east asia

Innovation in Customer Experience

The Bank of East Asia, Limited – Hong Kong

In April 2018, The Bank of East Asia launched a new feature to the BEA App: the i-Planner. The i-Planner integrates customers’ day-to-day lives with various kinds of financial transactions and has the capacity to provide customers with dining recommendations and shopping offers. It is also closely tied in to social networks — customers can sign in using a Facebook account and can take advantage of a generous referral program to invite their friends and contacts. In tandem with a range of other BEA tools, the i-Planner utilizes big data analysis of customer footprints and user behavior to provide tailored suggestions and services.