2019 BAI Global Innovation Award Finalist
Isbank started to invest in esports under its main credit card brand, Maximum Card, with the aim of increasing the perception of the card among gen-Y and gen-Z markets. It also meant to build and strengthen emotional bonds between consumers and the Maximum Card. Isbank became the main sponsor of Beşiktaş, Fenerbahçe and Galatasaray’s League of Legends and FIFA esports teams via the Maximum Card starting in 2017. The bank also created the Maximum Gaming social media platform to run a specific esports content marketing strategy, and it shared exclusive esports and gaming contents on its Facebook, Twitter, Instagram and YouTube pages.