2019 BAI Global Innovation Award Finalist

BAI Global Innovation Awards 2019 Finalist Pelican State Credit Union


Innovation in Marketing

Pelican State Credit Union – USA
Pelican State of Mind

In 2016, Pelican State Credit Union launched a blog called Pelican State of Mind to reach audiences beyond those already interested in finance and the credit unions. It focused on family, fun and finance, three topics that aligned with Pelican’s down-to-earth brand. The finance section was initially created to help those who may be need more assistance with financial literacy to make better financial decisions. It has since strategically grown to include blog posts for readers in multiple stages of life, whether that’s having a newborn, teaching children the importance of saving, or buying a home.