2019 BAI Global Innovation Award Finalist
Powered with its mission to fuel to the economy, Isbank sponsored a comprehensive entrepreneurship program – Workup – in 2017, in order to both support the newly forming startup ecosystem and to create value to the bank. The vision is straightforward – provide guidance and support to new generation, technology based, sustainable and scalable startups while learning about shifting customer preferences and new methods to create value. In two years, Workup has become one of the highest ranked entrepreneurship programs in Turkey. Startups have substantially increased their customer base, received investment and more importantly contributed to trigger the cultural change within the bank to make collaboration with startups a new way of doing business.