2019 BAI Global Innovation Award Finalist
Royal Bank of Canada’s subsidiary, RBC Ventures, launched a corporate accelerator called RBC Reach with the goal of driving innovation at RBC. It aims to help high-impact startups grow and provide an easier path for startups to do business with RBC, while creating unique products and services that Canadians will love. RBC Reach is delivered in partnership with Highline BETA, a startup co-creation company. The first six-month cohort, which was launched in November 2018, was focused in the small business space. As a result of RBC Reach, RBC has built new relationships, offered new products to clients and employees, and continued to grow its brand equity within the startup community.