2019 BAI Global Innovation Award Finalist

BAI Global Innovation Awards 2019 finalist Royal Bank of Canada

Innovative Touchpoints & Connected Experiences

Royal Bank of Canada (RBC) – Canada
DRIVE by RBC Ventures

DRIVE, a mobile and web app, keeps Canadian car owners on top of maintenance and essential car services — from booking service appointments, to staying up to date on safety recalls, to storing essential ownership details and documents, and more. DRIVE was launched by RBC Ventures in early 2018 as a way for the Royal Bank of Canada to: 1) more deeply engage with car owners throughout their entire ownership journey outside of traditional banking products and services, and 2) connect consumers to RBC’s auto dealer and car service partners to help drive partner business revenue. More than 3,000 auto dealerships are on the platform, servicing a growing user base.