2019 BAI Global Innovation Award Honorable Mention

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I Accept

BAI Global Innovation Awards 2019 Finalist CaixiaBank

Innovation in Marketing

CaixaBank S.A. – Spain
imaginBank Agile Digital Marketing Room

Agile marketing builds on the principles of the agile manifesto to develop software and applies them to digital marketing. This approach focuses on fast and iterative tests, aimed at optimizing user experience and digital sales. The imaginBank Agile Digital Marketing Room Manifesto at CaxiaBank embraces this philosophy, as it aims to: emphasize collaboration instead of silos and hierarchy, respond to change instead of following a plan, launch rapid iterations instead of large campaigns, test and turn to data instead of opinions, invest in small experiments rather than big gambles, and make quick decisions instead of undertaking long approval processes.