Congratulations to the winner of the 2016 BAI Global Banking Innovation Awards for Innovation in Payments.
Risk Modelling Innovation through Data Analytics
CaixaBank is the leading bank in payments in Spain. To maintain and reinforce its position against the threat of traditional players and newcomers, the company has put in place processes to continuously monitor innovation trends that enhance the customer experience.
As part of this corporate culture, CaixaBank identified that credit card application processes create great customer discomfort and dissatisfaction because of the response time, denials and overall application complexity.
In order to enhance this process, CaixaBank has created an innovative online process that allows clients and non-clients to get an instant response, alternative offer in the case of denial (different credit option with the same loyalty program) and personalized offers based on gas consumption patterns.