Congratulations to the 2017 Channel Innovation Award Winner
HDFC Bank Limited
HDFC Bank OnChat
HDFC Bank OnChat is a chat-based platform on Facebook messenger which provides commerce services like bill payments, travel bookings, event bookings, etc. Since HDFC Bank OnChat is built on an intuitive Natural Language Processing (NLP) based Artificial Intelligence platform, it understands its user’s intent based on free text input. A user just needs to chat with HDFC Bank OnChat on Facebook messenger to complete any transaction.
Services available on HDFC Bank OnChat include mobile recharges, utility bill payments, cab and bus fares and even event booking fees.
Within six months of the product launch, more than 50,000 unique users have interacted with HDFC Bank OnChat with more than 35 million interactions. The total transaction value of HDFC Bank OnChat has exceeded 5 million Indian rupees within six months of launch.