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BAI Announces David Robertson, Patty McCord and Crystal Washington as Featured Speakers at BAI Beacon 2017

Aug 23, 2017 / Press Release

CHICAGO, August 23, 2017 – BAI announced its featured speakers, David Robertson, Patty McCord and Crystal Washington, for BAI Beacon 2017. BAI Beacon, an immersive, fast-paced, open campus style financial services conference focused on the key issues financial leaders are facing, including innovation, talent management and customer experience, is taking place on Oct. 4-5 in Atlanta, Georgia.

Many times, organizations are focused on the next big thing – innovation that will profoundly disrupt or change how business gets done. But, there’s a different approach that drives a clear path to lower-risk, incremental and sustainable competitive advantage. Helping financial services organizations harness that opportunity is featured speaker David Robertson. Robertson is a best-selling author, Senior Lecturer, MIT Sloan School of Management and Professor of Practice at the Wharton School, University of Pennsylvania, where he teaches Innovation and Product Development for undergraduate, MBA and executive education programs. He also hosts Innovation Navigation, a highly popular Wharton Business School radio program that focuses on ways managers can boost innovation success. In addition, Robertson has recently released a new book on innovation, The Power of Little Ideas, which outlines the changes needed within an organization to foster a low-risk, high-reward strategy for practical innovation.

Robertson will kick off the opening session by sharing his insights into the power of incremental innovation, including practical information on the techniques and disciplines that financial services organizations can adopt to boost their innovation success.

The day two opening session speaker will address competition, not for customers, but for employees – identifying, recruiting and retaining top talent, which is a growing issue for financial services companies. Patty McCord, workplace innovator and former Chief Talent Officer for Netflix, has a unique approach to talent and culture, which was one of the driving forces behind the success of Netflix. Today, McCord coaches and advises companies and entrepreneurs on building an innovative workplace culture and the leadership required to reinforce it. McCord is set to release a book in 2018 titled, Building a Culture of Freedom and Responsibility.

McCord will share her insights on Silicon Valley concepts of fresh ideas and innovation and how they can be applied to rethinking the way professionals work. She will challenge norms and financial leaders to rethink “best practices.”

To close out the conference, Crystal Washington will help financial services companies to better connect and engage with consumers how and where they are. Washington is a dynamic, seasoned entrepreneur and the author of One Tech Action and The Social Media Why. She works with companies across the globe, including Google, Microsoft and GE, to help their teams take action in today’s digital world. Washington is the owner of CWM Enterprises and co-founder of Socialtunities, a social media training company that provides education on the practical applications of social media networks like Facebook, Twitter, LinkedIn and YouTube.

Washington will share actionable insights to drive successful customer engagement in today’s digital environment.

“Our lineup of highly influential industry leaders as featured speakers sets the tone for BAI Beacon, as these individuals have all developed and implemented innovative practices that drive positive change and can be emulated by attendees,” said Holly Hughes, Chief Marketing Officer of BAI. “Their insights will help inspire attendees to uncover innovative breakthroughs for the betterment of their organizations and our industry.”

Financial services leaders can learn more and register for BAI Beacon at BAIBeacon.com.

About BAI

As a nonprofit, independent organization, BAI delivers the financial services industry’s most actionable insights, enabling leaders to make smart business decisions every day. We’re passionate about the trusted information and powerful tools that provide leaders with the clarity and confidence needed to drive positive change and move the financial services industry forward. For more information, visit www.bai.org.