CU Insight: When to SWIPE RIGHT on a fintech

In a recent survey of financial services leaders and consumers, BAI found that fraud continues to be a significant digital banking concern for all age groups. While financial services leaders have long been focused on fraud reduction, their efforts continue to increase. According to the survey, 60% of financial services leaders have increased their fraud reduction efforts this year.

BAI recently released research on the trends and interests of Gen Z. “A Look at Gen Z Banking Habits and Attitudes” provides insights to understand generational banking attitudes and expectations. The research uncovered that, unlike older age groups, Gen Z does not feel as tethered to traditional financial service providers and is less likely to bank with only one financial services organization.

A recent report from the Bank Administration Institute (BAI) found that less than half of Gen Z and millennials used the same financial institution as their parents in 2021. That's a significant drop compared to 61% of Gen Z and 54% of millennials in 2020. With younger customers fully aware of their wealth of options — and valuing very different things than their parents — big banks will need to catch up to remain relevant.