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How to Engage & Retain Gen Z Members

Jul 28, 2022 / BAI In the News
BAI recently released research on the trends and interests of Gen Z. “A Look at Gen Z Banking Habits and Attitudes” provides insights to understand generational banking attitudes and expectations. The research uncovered that, unlike older age groups, Gen Z does not feel as tethered to traditional financial service providers and is less likely to bank with only one financial services organization.
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