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Swimming against the current: Young Americans reject the banks they’re born into

Jul 28, 2022 / BAI In the News
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A recent report from the Bank Administration Institute (BAI) found that less than half of Gen Z and millennials used the same financial institution as their parents in 2021. That's a significant drop compared to 61% of Gen Z and 54% of millennials in 2020. With younger customers fully aware of their wealth of options — and valuing very different things than their parents — big banks will need to catch up to remain relevant.
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