Research & Benchmarking
Real Data, Real Insights, Real Results
Validate Results, Find Opportunities, Create Strategies – Repeat
What do you get from participating in BAI Research Programs?
- Macro level Insights, derived from direct reported data, into the biggest banking trends
- Validation of your initiatives compared to your peers, so you know if you’re lagging or leading
- Flexible views that allow you to understand what’s happening through multiple lenses, including:
- Deposit Product level analysis
- Market level analysis
- Segment level analysis
- Channel level analysis
- Timely data to keep a pulse on the market dynamics
- Detailed metrics to measure what matters
- Interpretation and review of results from BAI Research Intelligence Experts
Without real data, you could miss insights into understanding how you’re doing and where you need to shift. BAI’s independent, unbiased programs allow you to stop guessing and start implementing.
True Industry Expertise
We’ve delivered actionable benchmarking data and insights for two decades, enabling leaders to make smart business decisions every day. With the majority of the top 100 U.S. Financial Institutions contributing and relying on BAI to provide timely and insightful metrics we offer a bird’s eye view through data and conversations about what is really happening in the constantly evolving financial services industry.
What’s in Our Database?
Consumer Deposits Benchmarking:
Small Business Benchmarking (Businesses up to $20M):
Go In-Depth With Our Benchmarking Programs
How BAI’s Unbiased Benchmarking Works for You
We provide unbiased insight into your performance. As a nonprofit, independent organization, we have no agenda other than promoting the best interests of financial institutions and the industry as a whole.
We collect and anonymize important banking data about your organization, customers, employees, and outcomes.
You receive detailed reports with options to segment in multiple areas such as; generations, granular geography, wealth, channel, and more.
We compare your data to your industry peers, objectively evaluating your performance across segments through measurable metrics and scorecards.
Our Research Intelligence Experts present the benchmarking results to your entire team. The executive readouts, 1:1 reviews, and training help ensure a clear understanding of your report.
Add ongoing Pulse Reports for weekly or monthly updates to keep you up-to-date.
The Small Business Landscape is Rapidly Changing. Use BAI’s Small Business Industry Report to understand how to adapt.
Small business industry data gives financial services organizations the power to serve their customers. BAI and BrightQuery (BQ) have formed a strategic alliance to provide the resources businesses need to understand their markets, customers, and future.
Using 100% of private and public company information, this industry report created in conjunction with BAI allows you to see what is changing monthly in the Small Business Landscape. Select views by industry, size, age, and geography to drill, confirm, and discover areas of opportunities or risks.
Have the clarity and confidence to make smart, strategic decisions for your organization and the businesses that you serve.
Leverage Your Knowledge With BAI Banking Outlook
Dive deeper into the state of the industry.

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Apr 21, 2023

Report
Apr 19, 2023

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May 17, 2022