Banking Attitudes, Generation-by-Generation

As digital banking continues to expand, consumer preferences are shifting, behaviors evolving. Many of these attitudes and actions vary by generation.

In both 2019 and 2020, BAI conducted surveys to reveal how banking behaviors are changing, and how that change has accelerated since the start of the pandemic. The answers, especially when split by generation, were surprising.

Download the report to gain insights on key questions:

• What services should you prioritize?
• What features should you communicate to your consumers and promote?
• Which digital offerings should you invest in to improve and expand?

Recognizing behaviors, and using that data to predict future behaviors, will position your organization for success.