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Consumer Deposits Benchmarking

Real Data, Real Insights, Real Results

Make Better Consumer Banking Strategy Decisions

The Consumer Banking landscape is changing rapidly. Client attitudes, reactions to regulations, and adoption of new technologies keeps consumer financial services providers on their toes.

To stay competitive, it’s critical for you to know what’s going on in the industry and how you compete with your peers. To do this you need real data that is a true reflection of what is happening in the industry.

BAI’s Consumer Banking Benchmarking helps you get the answers to the questions that matter most, such as:

  • Am I getting my fair share of consumer deposits and loans?
  • How does our digital account origination compare to our peers?
  • How are various consumer segments evolving?
  • What are the next key consumer banking trends?
  • Where should we best dedicate our consumer resources?

Validate Results, Find Opportunities, Create Strategies – Repeat

How BAI Consumer Banking Benchmarking Works

The BAI Consumer Benchmarking programs can provide your organization with key consumer banking analytics from more than 135 million consumer households and $4.2 trillion in combined product balances.

As a participant in the BAI Consumer Benchmarking programs, you’ll get vital, objective reporting and analysis that you can use to help answer important questions related to your business performance and future strategy. So that you can:

  • Better assess your organization’s performance
  • Improve forecasting
  • Discover growth opportunities
  • Evaluate progress and the effectiveness of strategies

Dig deep into consumer deposit analysis with detailed metrics and a variety of report options including:

  • Deposit Product Level Analysis
  • Granular Market Level Analysis
  • Segment Level Analysis
  • Channel Level Analysis
Real Data, Real Insights, Real Results

More Information About Your Performance. More Ways to Take Action.

BAI Consumer Benchmarking

BAI’s comparative analytics for retail banking measure more than 135 million consumer households and $4.2 trillion in combined product balances each year. With this critical insight, financial services leaders can assess deposit performance, forecast improvements, capitalize on market opportunities, and evaluate strategies compared to peers.

BAI Consumer Pulse

A unique market intelligence tool used by financial institutions to monitor near real-time feedback on consumer deposit growth. With weekly reporting, financial institutions can more quickly gauge the effectiveness of strategic and marketing initiatives while assessing the influence of external factors on market changes.

BAI Consumer Pulse+

This dashboard provides a monthly, executive-level view of analytics on consumer deposit account performance, including consumer deposit balance flows, account growth and retention, and weighted average rates, relative to competitors.

BAI Consumer Market Level Analysis

This analysis helps you evaluate how your financial institution is performing in specific markets against local competitors. Using BAI Consumer Benchmarking data, you can forecast improvements, capitalize on market opportunities and identify how to balance your product mix with precision.

BAI Consumer Deposits Market Level Pulse

A weekly analysis that helps you evaluate how your financial institution is performing in specific markets against local competitors. Using BAI Consumer Pulse data, you can forecast improvements, capitalize on market opportunities and identify how to balance your product mix with precision.

BAI Consumer Deposits Segment Level Analysis

This analysis helps you evaluate how your financial institution is performing in specific segments including generational, investable assets, income, age, interest rate, deposit product specific, and select peers. This in-depth analysis allows you to dissect various drivers of your performance and create strategies for various segments you want to pursue.

BAI Consumer Deposits Market Share Analysis

This analysis can provide you with market share information at the national, regional and zip code level. Having a laser-focused assessment of your market share will provide you with a competitive advantage as you address the challenges and opportunities of deposit growth and customer acquisition.

BAI Consumer Low-to-Moderate Income Analysis

This analysis helps to evaluate how your financial institution is performing versus peers in designated low to moderate income areas. Understand how you’re performing against your commitments in serving underserved areas and if you’re making progress.

Take a Deep Dive Into Better Consumer Banking

BAI Banking Outlook gives you information into the most important consumer trends and financial institutions reshaping consumer banking. Check out our free resources, and prepare for the future.

Infographic

The Top Banking Trends and Challenges for 2023

Apr 21, 2023

Financial services organizations face a variety of economic challenges, from dwindling consumer deposits to intensifying competition. Recently, BAI surveyed banking leaders and more than 1,000 consumers, to help financial services organizations successfully move forward.
Consumer Banking / Customer Experience / Digital Banking

Report

The Top Banking Trends and Challenges for 2023

Apr 19, 2023

Financial services organizations are currently navigating a variety of economic challenges, from dwindling consumer deposits to intensifying competition to changing experiential expectations. Recently, BAI surveyed over a hundred banking leaders, plus more than 1,000 consumers, to help financial services organizations...
Consumer Banking / Customer Experience / Digital Banking

Report

A Look at Gen Z Banking Habits and Attitudes

Mar 21, 2022

Who is the Generation Z Banking Customer? What are their top priorities when it comes to a banking relationship? BAI conducted research to find out.
Consumer Banking

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See How Our Consumer Banking Benchmarking Stacks Up

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