In-depth Research

Supporting informed decisions

In today’s competitive marketplace, there’s no shortage of data. The challenge is finding accurate and unbiased insights from a resource you can trust. BAI delivers in-depth data analysis, objective perspectives, and industry expertise so you can make smart business decisions with clarity and confidence, including: Where do I stand relative to my competitors? What are my areas of strength? Where are my opportunities to improve and grow? How has the market responded to recent strategic decisions?


Clarity and Confidence

In the financial services industry, where even small strategic changes can have a significant impact on the bottom line, you need trusted information that can help you plan for tomorrow while performing better today.

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COVID-19 Digital Banking Update

BAI Banking Outlook research finds that half of consumers are using digital banking more since the pandemic and that behavior will continue after the industry “returns to normal.”
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COVID-19 Consumer Impact

Explore research commissioned by BAI and the National Foundation for Credit Counseling (NFCC), which details the impact on consumer spending and saving habits in light of COVID-19. This survey was conducted online by The Harris Poll among over 2,000 U.S. adults and tracks key areas of personal finance behavior and knowledge among Americans.

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Improve Decision Making and Strategic Planning

Compare current and prior performances for your institution versus peers. BAI provides key metrics to allow financial services leaders to evaluate the effectiveness of retail banking strategies by comparing current with prior year performance in vital measures.

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Insights You Can Bank On

The BAI Banking Outlook program conducts industry research regularly on a variety of topics to provide financial services leaders with actionable insights on the latest trends in the industry.

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What has the pandemic done to digital banking?

October 21, 2020

Does your organization have the right strategy in place to respond to the increased adoption and usage in digital banking services? Recently completed BAI Banking Outlook research evaluates the impact of the COVID-19 pandemic on digital banking and the implications for the future. Join us for this complimentary BAI webinar to learn how the pandemic is impacting consumers’ digital banking behavior and how other financial services organizations are responding to this change.

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The state of diversity, equity and inclusion in financial services

August 18, 2020

Does your organization have the right structure in place to support diversity, equity and inclusion initiatives that will truly make a difference? Recently completed BAI Banking Outlook research evaluates the state of the industry for what’s working and where the opportunities lie.

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BAI Banking Outlook – Understanding the digital experience customers want

March 31, 2020

Do you know if your organization is investing in the right digital technologies? Hear what consumers are saying about their digital banking preferences and how they feel their banks are meeting their needs in the latest BAI Banking Outlook research.

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Are direct banks winning? A customer perspective

August 13, 2019

Do you know what direct bank customers are looking for from financial services organizations? Hear what they are saying about their banking preferences in the latest BAI Banking Outlook research.

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