Consumer Banking Analytics and Trends

BAI Consumer Benchmarking

The BAI Consumer Benchmarking research program allows your organization to receive key analytics for more than 130 million consumer households, and $7.7 trillion in combined product balances. Twice-yearly reports allow you to analyze rich retail banking data to help with long-range planning efforts and goal-setting.

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Learn from granular analysis with data collected at the actual account-level

Get in-depth analysis on your organization’s account-level data

Receive reporting and analysis for the consumer banking segment

Learn to drill down into how strategies are performing against peers

Find out where you stand in attracting, retaining and growing accounts

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BAI Consumer Executive Dashboard

The BAI Consumer Executive Dashboard offers senior financial services leaders an overview of key metrics each month, providing a complete picture of your business performance compared to your peers.

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BAI Consumer Pulse: Vital Data. Actionable Insights

The perfect complement to the BAI Consumer Benchmarking program, BAI Consumer Pulse provides weekly updates on peer performance that help you quickly and efficiently analyze and adapt to bank market trends so you can work to improve your bank’s performance in retail deposits and make confident business decisions.

  • See what’s happening, in near real-time — so you can quickly assess the effects of your consumer banking deposit strategies
  • Measure performance quickly and consistently with data that has been carefully aligned and normalized to provide accurate and objective comparisons
  • Decide where your marketing and other resources should be dedicated, based on product performance and competitive opportunities
  • Set strategic goals for your organization and objectively measure success
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BAI Market Level Analysis

The BAI Market Level Analysis helps you evaluate how your bank is performing in specific markets against local competitors.

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