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BAI Marketing Benchmarking

BAI Marketing Benchmarking provides you with comparative analytics that will help you understand how your marketing budgets, organizational structure and acquisition costs compare to your competitors while also helping you better understand your investments and effectiveness as you set and assess your strategic plans.

As a BAI Marketing Benchmarking program participant, you’ll receive meaningful comparable metrics in several categories.

Marketing meeting

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Spend

  • Overall spend calculations
  • Spends by channel, such as marketing through print, digital channels or television
  • Amount spent with agencies for produced content, creative and production
  • Marketing technology expense totals

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Organizational Structure

  • Evaluation of whether an organization has a centralized, decentralized or matrixed marketing structure and how it compares to competitors
  • Staffing level comparisons, including turnover rates and time to hire

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Efficiency & Effectiveness

  • Marketing acquisition costs at both a customer and product level
  • Marketing spend as a percentage of assets or deposits
  • Marketing spend in comparison to overall revenue or income figures