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Marketing Benchmarking

Help Your Team Get Efficient and Effective

BAI Marketing Benchmarking provides you with comparative analytics that will help you understand how your marketing budgets, organizational structure and acquisition costs compare to your competitors while also helping you better understand your investments and effectiveness as you set and assess your strategic plans.

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As a BAI Marketing Benchmarking program participant, you’ll receive meaningful comparable metrics in several categories:

Dollar Sign IconSpend

  • Overall spends
  • Spend by channel, such as marketing through print, digital channels or television
  • Amount spent on partnering with third-party marketing agencies, such as marketing spend overall, the cost of produced content, creative and production
  • Marketing technology expense.

People iconOrganization Structure

  • Evaluating whether a financial services organization has a centralized, decentralized or matrixed marketing structure and how it compares to competitors
  • Staffing level comparisons, including turnover rates and time to hire

Upward iconEfficiency and Effectiveness

  • Marketing acquisition costs at both a customer and product level
  • Marketing spend as a percentage of assets or deposits
  • Marketing spend in comparison to overall revenue or income figures
Marketing Benchmarking Image

Want to Learn More?

For more information about joining the BAI Marketing Benchmarking program, contact BAI.