Dear [Name],

I’m writing to let you know about a resource that I feel could be a great benefit to you and your organization. As you may know, BAI is a nonprofit, independent organization that provides actionable insights to help financial services leaders make smarter business decisions.

Their Bank Benchmarking Programs are particularly valuable. They can help you better understand your business by benchmarking your organization’s performance against other financial organizations in three core areas: Consumer Benchmarking, Business Benchmarking and Talent Management.

With those insights, you’ll be able to make informed decisions to enhance your digital portfolio, see where you stand in attracting and retaining accounts, improve your product management, create forward-thinking branch strategies and DEI strategies, better decide how to allocate your marketing spend, conduct competitive analysis and much more.

But with your involvement, BAI can benefit our industry even more. BAI’s deep collection of data is provided by a rich consortium of financial organizations and industry leaders—like you. BAI will be able to provide even greater analytical accuracy, and even more strategic insights with information provided by you and your organization.

To learn more, please contact [BAI Sales Person]@[BAI Sales Person Clickable Address]. I think you’ll be delighted to discover how valuable their benchmarking programs can be.


[Your Name]