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Mobile Three Steps for Mobile Marketing
 
SHIRRA FROST
 
Successful mobile marketing requires targeting the right customer at the right time, adjusting messages in real time and enabling immediate customer action on those messages.
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From BAI Banking Strategies Daily

Consumers participating in Ally Financial's settlement with U.S. regulators over alleged discriminatory auto lending practices will receive checks later this year or early next year.
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As Samsung announced two new smartphones on Aug. 13, it also unveiled its new mobile payment platform, Samsung Pay, which will be rolled out as a small beta later this month in the United States.
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Goldman Sachs plans to assume a new role as a savings bank for retail customers by acquiring $16 billion in customer deposits from GE Capital Bank.
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